Overview
Blackwell Built Construction – Passive-House Pivot & Local-SEO Relaunch. Blackwell Built Construction is a Northern Kentucky–to–Nashville contractor repositioning from remodels to energy-efficient new-home builds. The company needed a website that would make that shift obvious to buyers and to Google.
Apps By TAP designed and launched a new Wix Studio website and a local-SEO framework that positions Blackwell Built as a passive-house and high-performance-home specialist across Kentucky and Tennessee. You can see the live site at blackwellbuiltco.com.
The Challenge
- Brand repositioning – shift public perception from “remodeler” to “passive-house specialist.”
- Keyword ground-zero – the company had no rankings for phrases like “passive home builder” or “high-performance homes.”
- Two-state footprint – content and citations had to target multiple cities across KY and TN without triggering duplicate-content issues.
Our Approach
Website overhaul on Wix Studio
Modern scroll-light templates, interactive wall-assembly graphics and CMS-driven case studies let staff publish new work without code, so the site keeps growing after launch.
Service-area SEO architecture
Dedicated, geo-tuned pages for Passive House and High-Performance Homes, each with unique on-page copy and structured-data schema, target the searches buyers actually make in each market.
Local-pack readiness
We claimed and optimized the Google Business Profile and embedded review schema so Blackwell Built can compete in Google’s local map results.
Educational content funnel
Blog and guide templates are ready for monthly posts on blower-door testing, HRVs and tax incentives—designed to capture search intent and nurture leads.
Technology Stack
- Wix Studio site builder and Wix CMS – fast to launch and easy for the client’s team to maintain. Part of our web applications work.
- Wix SEO Wiz – on-page SEO configuration.
- Google Business Profile setup – local search visibility.
- Structured-data schema – rich results for services and reviews.
- Local citation management – consistent business listings across KY and TN.
Results & Impact
- Indexation complete – target pages were crawled and indexed by Google within 72 hours of launch.
- Keyword tracking in place – SEMrush campaigns are monitoring 50 high-value phrases across KY and TN markets.
- Review request workflow – post-project emails and QR codes are ready to drive Google reviews, a key local-SEO signal.
Performance data (rankings, traffic and lead volume) will be assessed after the first 90-day crawl and settling period. In the client’s words, the site has already brought “huge improvements to site traffic, inquiries and client feedback.”
