Overview
ScrubDucts.com – Wix Website & Local-SEO Takeover for Air-Duct Pros. Scrub Ducts is a Kentucky-based small business specializing in residential air-duct cleaning, dryer-vent servicing and commercial kitchen-hood degreasing. Before working with Apps By TAP, it relied entirely on word of mouth.
We launched ScrubDucts.com and a local-SEO playbook that took Scrub Ducts to #1–#2 on Google for duct, dryer-vent and kitchen-hood cleaning in every service city—tripling organic leads without paid ads.
The Challenge
- Zero web presence – the company relied on word of mouth, with no site and no Google listings.
- Budget constraints – it needed a cost-effective solution that could launch fast.
- Hyper-local visibility – it had to rank for three distinct services across multiple nearby cities.
Our Approach
Wix one-page foundation plus service minisites
A mobile-first layout, a friction-less quote form and trust badges make it easy to convert visitors. Individual SEO-optimized pages cover air-duct, dryer-vent and hood cleaning.
Technical SEO hardening
Custom Service and LocalBusiness schema and compressed WebP images pushed Core Web Vitals into the green zone. Wix SEO Wiz and Google Search Console integration got pages indexed immediately.
Local SEO playbook
- Built and verified the Google Business Profile.
- Geo-tagged photos and FAQ-rich snippets boosted “near me” relevance.
Review and content engine
An automated email sequence requests reviews after each service and feeds them back into on-site markup. Quarterly blog posts on indoor air quality, dryer-vent safety and NFPA kitchen-hood codes capture long-tail queries.
Technology Stack
- Wix Editor and CMS – a fast, affordable build the owner can update. Part of our web applications service.
- Wix SEO Wiz and Google Search Console – indexing and on-page SEO.
- Google Business Profile – local map-pack visibility.
- Structured-data schema – rich results for services and the business.
- Image-compression suite – WebP images for fast page loads.
Results & Impact
- Google rank: #1–#2 for “air duct cleaning + [service city]” across all target locales.
- Organic leads tripled.
Scrub Ducts now dominates local search results, converting searchers into booked jobs without paid ads—all on a shoestring Wix stack. Those leads are now answered instantly by the AI SMS booking assistant we built next.
